Virgin Atlantic's AI-Powered Travel Revolution
Key Highlights Virgin Atlantic is using ChatGPT Enterprise and Codex to enhance the travel experience The airline has seen significant productivity gains from AI adoption, particularly in digital and software development teams Virgin Atlantic’s digital concierge is a prime example of how AI can reimagine brand experiences in a human and on-brand way The travel industry is undergoing a significant transformation, driven in part by the adoption of artificial intelligence (AI). Virgin Atlantic is at the forefront of this trend, leveraging AI to enhance every step of the travel experience. In a recent conversation with Oliver Byers, Chief Financial Officer at Virgin Atlantic, it became clear that the airline is committed to using AI to drive innovation and improve customer satisfaction. ...